![]() In regards to how I got to where I am today – lots of hard and persistent work, a team that is superb, understanding what I don’t know and finding people who do and in the end, simple perseverance. When a customer says “the minute I stepped through these doors I felt happiness” it tells me that the experience we sought to curate was done well and that is truly what brings me the most satisfaction from what I do. ![]() In between point A and point B is an opportunity that we are challenged to fill and I believe that what sets us apart as a brand is the attention we give to that space because for us, it’s where we bring our artistry, heart and passion to the table. What should our readers know about your business?Īlthough owning a coffee shop technically falls under owning a business, for me Staycation Coffee is an outpouring of a creative space in which I am allowed to curate the experience that I want our guests to have from the moment they step inside the door to the moment they leave. The goal is to continually stay in a place where I am aligned with my NOW and with myself because only then will I continue to naturally flow with what’s FOR me.Īs a brand, I believe Staycation has also embodied this as we seek not to win titles of the best coffee in town or the coolest kid on the block but as we pursue building a space that is authentic in all we do and is true to who we are as a team and company.Īs a business it’s “what does this moment for Staycation want/need right now” and even though it may not be cool, instagrammable, entertaining, buzz worthy or trendy, we follow that because it’s the only way the brand can have and keep it’s unique voice. Sometimes the moment is asking for play, sometimes for rest, sometimes for sitting with my sadness or exhaustion and other times it’s asking for brilliant creativity, deep connection into soul and spirit, nurturing of relationships or hours of admin work. To show up fully to every moment allows me the privilege to be able to ask, “what does this moment deserve from me right now” and I do my best to give it. Too often we’re hiding, adjusting ourselves to fit in, taking on identities that make us feel better, projecting lives that aren’t true, covering up struggles or emotions that we are nervous to show, comparing ourselves/companies to others and what’s trending, following the money, making sure we’re palatable, politically correct, big enough or not too big. I believe that my commitment to being authentic to myself and to my vision for Staycation is what has played into my personal and business success.Īt the end of the day I ask myself this question- “did you show up well?” and by “well” I’m not denoting a state of being as in being “ok’ all the time but I’m using it as a verb of showing up fully to the moment no matter what state I’m in. ![]() I feel we live in a day and age in which authenticity isn’t the easiest to come by. Hi Nicole, what do you attribute your success to?Īuthenticity. We had the good fortune of connecting with Nicole Gregory and we’ve shared our conversation below.
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